“The” Illusion: How Real Estate Discovered the Definite Article
In the vast circus of urban marketing, nothing says exclusivity quite like a definite article. Forget affordability, forget inclusivity — all you need is The. “The Edge.” – “The One.” – “The Terraces.” – “The Rock.” One almost expects God Himself to descend from the clouds and cut the ribbon. Instead, it’s usually a developer […]